About Heidi Siefkas
Highly talented in all forms of content creation, including marketing and sales copywriting and editing across various styles, blogging, case studies, and social media. Expertise in creating innovative content marketing and public relations strategy with traditional and social media, forecasting and establishing business development goals, and securing alliance partnerships. Fluent in English and Spanish.
Professional Highlights
Content Creation / Marketing Strategy / Social Media / PR
- Managed all content strategy and creation including press releases, webinars, corporate letters, website/blog posts, and other marketing materials
- Created public relations strategy for an international product with an innovative approach including traditional media, event participation, content marketing, and social media
- Communicated as liaison with media and represented company as brand ambassador through public speaking events and interviews with international and domestic trade media
- Facilitated cross-departmental communications through internal weekly updates that included policy clarifications, customer feedback, and news alerts to create a well-informed workplace and corporate team
- Fostered and nurtured business relationships with international and domestic trade organizations and global sales team
- Leveraged knowledge of travel and hospitality industry, technology trade, local community, and business contacts to establish new strategic partnerships
Professional Experience
Hide N Seek Media, Nashville, TN 2010-Present
Principal Owner
Gogo Business Aviation, Nashville, TN 2022-Present
Sr. Content Strategist
PayMeOn, Fort Lauderdale, Fl 2012-2013
Vice President of Marketing and Public Relations
Tralliance Registry Management Company, Fort Lauderdale, Fl 2007-2009
Vice President of Marketing and PR
Collexium, LLC., Fort Lauderdale, Fl 2006-2007
Director of Marketing and Club Services
The Restaurant People, Fort Lauderdale, Fl 2004-2006
Director of Hospitality Sales
Education
University of Massachusetts, Boston, Massachusetts
Masters of Arts, Administration, 2004
University of Wisconsin, Madison, Wisconsin
Bachelor of Arts, Spanish, 1999
Personal Accomplishments
Author of three non-fiction books, When All Balls Drop, With New Eyes, and Cubicle to Cuba
TEDx Speaker at Broward College, Fort Lauderdale, Florida
Avid travel blogger since 2008 www.heidisiefkas.com and www.mstravelingpants.travel
Completed the Boston Marathon, 2004
Fluent in Spanish