About Heidi Siefkas

Highly talented in all forms of content creation, including marketing and sales copywriting and editing across various styles, blogging, case studies, and social media. Expertise in creating innovative content marketing and public relations strategy with traditional and social media, forecasting and establishing business development goals, and securing alliance partnerships. Fluent in English and Spanish.

Professional Highlights

Content Creation / Social Media / Public Relations / Marketing

  • Managed all content creation including press releases, webinars, corporate letters, website/blog posts, and other marketing materials
  • Created public relations strategy for an international product with an innovative approach including traditional media, event participation, Internet marketing, and social media
  • Communicated as liaison with media and represented company as brand ambassador through public speaking events and interviews with international and domestic trade media
  • Facilitated cross-departmental communications through internal weekly updates that included policy clarifications, customer feedback, and news alerts to create a well-informed workplace and corporate team
  • Fostered and nurtured business relationships with international and domestic trade organizations and global sales team
  • Leveraged knowledge of travel and hospitality industry, technology trade, local community, and business contacts to establish new strategic partnerships

Professional Experience

Hide N Seek Media, Wailuku, Hi 2010-Present
Principal Owner

PayMeOn, Fort Lauderdale, Fl 2012-2013
Vice President of Marketing and Public Relations

Tralliance Registry Management Company, Fort Lauderdale, Fl 2007-2009
Vice President of Marketing and PR

Collexium, LLC., Fort Lauderdale, Fl 2006-2007
Director of Marketing and Club Services

The Restaurant People, Fort Lauderdale, Fl 2004-2006
Director of Hospitality Sales


University of Massachusetts, Boston, Massachusetts
Masters of Arts, Administration, 2004

University of Wisconsin, Madison, Wisconsin
Bachelor of Arts, Spanish, 1999

Personal Accomplishments

Author of three non-fiction books, When All Balls Drop, With New Eyes, and Cubicle to Cuba

TEDx Speaker at Broward College, Fort Lauderdale, Florida

Avid travel blogger since 2008 www.heidisiefkas.com and www.mstravelingpants.travel

Completed the Boston Marathon, 2004

Fluent in Spanish